On the occasion of the International Day for the Elimination of Violence against Women – November 25, Fashion Days is once again developing its socially engaged initiative The Red Flag Collection. This year, the campaign will present a limited series of designer scarves that do not conceal, but expose violence, as well as a specially created musical project. The collection will be available on the Fashion Days website in the coming days.
Combining the power of fashion and music, the initiative focuses on early “red flags” in relationships – those first signals that often go unnoticed.
The project is implemented in partnership with The Wake Up Foundation, with all proceeds from sales being donated to support women who have experienced violence and to develop the programs of our organization.
"Domestic violence is a societal, not a personal problem. It affects us all and leaves generations of trauma. To change this reality, we must stop normalizing it and act together – as families, institutions and communities. Only in this way can we provide protection, support and real change for women who fight for their lives and freedom every day," says Preslava Fentham-Fletcher, Development Director of The Wake Up Foundation.
The song, specially created for the campaign, performed by Desi Slava and written by Papi Hans, tells a story familiar to many young women – a relationship that began as a promise of love, but gradually turned into a series of mental and physical abuse. The title “Dad, I Fell in Love with an Alpha” sounds like a confession, but in fact it highlights the early signs of unhealthy behavior – those that are often disguised under the guise of concern. The song aims to encourage open conversation about when a relationship crosses the line from healthy to toxic.
"My participation in the campaign is a personal mission. I know what it's like to experience violence and remain silent, and therefore I believe that no woman should be left alone in her pain. Last year, I saw how many women recognized themselves in the message and found the strength to share their story - it showed how important this cause is," says the singer.
"Through music, I want to give them a hand, to feel support and hope. I believe that a song can break the silence and give courage for change," she added.
"In Bulgaria, we often call a 'man' a person who solves his problems with aggression, instead of principles and words," says Papi Hans. He shares that this is one of his favorite songs from the new album and he felt that it would make more sense if he dedicated it to the cause of domestic violence. "We cannot stop violence with words alone, but we can help to break the cult of this image. Let's support young girls not to give their pure love to someone who will not protect it, but to choose men who know how to love."
The limited edition scarf collection features five original designer designs, each highlighting a different “red flag” in relationships. The designs feature contrasting colors, intertwined shapes and symbols that convey a message of strength and visibility. The scarves are designed to expose, not cover up, violence – reminding us that early signs should not be ignored. Made from high-quality materials and with a strong social message, the designs will be available on the Fashion Days website in the coming days.
The project is based on the desire to give a voice through art to women whose experiences often remain invisible. The song draws attention to early signals of violated boundaries and reminds us that change begins with awareness. This is precisely the mission of the campaign – to encourage women to recognize red flags, speak up and seek support.
