The WakeUp Foundation was born out of our civic activism in the fight against domestic violence. Our professional skills and selfless dedication to the cause are the engine of our work.


We work for a society where domestic abuse is unacceptable and women's rights are guaranteed.


We inform, encourage and support victims of domestic abuse.


We work on prevention and build social intolerance to domestic abuse and all forms of gender discrimination.


We work to systematically change public opinion by creating public awareness and education, advocacy and campaigning


We highlight all advances in women's rights by doing research, advocacy and campaigning

We are

A journalist, publisher and entrepreneur with over 20 years of experience. Co-publisher and editor-in-chief of the media outlets and, co-founder of Mish Mash Fest. Prior to starting her own business, she had 15 years of experience in advertising and communications agencies. Former Account Director at Champions Young & Rubicam and Ogilvy Sofia. Former Strategic Planning Director at Ogilvy Sofia and Managing Director of Ogilvy Public Relations. Winner of numerous awards including BG Site, Forbes Evolution Awards, Woman of the Year and more.
A philanthropy specialist with over 20 years of fundraising and NGO management experience from the UK and Russia. Masters in Philanthropy and Social Investment, Bayes Business School, London, UK. She bringing her skills to Bulgaria to aid the fight against violence
Co-publisher of and lifestyle media, co-founder of Mish Mash Fest. Manager of New Wave TTL Agency. Former Manager of Ogilvy Action and Ogilvy PR Sofia, former Media Director at Mindshare Sofia. Winner of numerous awards including BG Site, Forbes Evolution Awards, Woman of the Year, etc.
With 10 years experience in the Bulgarian NGO sector. Expert in communications, fundraising campaigns and events, content creator for web, social media and blogger. She found her added value in doing good and improving the world she lives in.

This position is financially supported by the Bulgarian Fund for Women and the European Union in the framework of the "Mission Possible" programme. The views and opinions expressed are solely those of the author(s) and do not necessarily reflect those of the Bulgarian Fund for Women, the European Union, or the European Education and Culture Executive Agency. Neither the BFW, the EU nor the EEAA can be held responsible for them.