Information campaign "On the front line"
A national information campaign for the relatives of victims of domestic violence was launched for the first time in Bulgaria
19.03.2025 г.
The Wake Up Foundation, are proud to launch “On the front line” an information campaign directed at the relatives and friends of people affected by domestic violence. Most often they are the first a person turns to for help and advice. Our campaign aims to highlight their vital role and to inform them how to become active supporters.
Statistics show that 75% of victims of domestic violence first open up to relatives, friends, neighbours or colleagues. In addition, over 50% of survivors who have successfully escaped a domestic violence situation report the key involvement of friends and relatives in logistical support. Survivors who have support from family and friends are 45% more likely to leave an abusive relationship permanently.
Through 'On the Front Line' campaign, funded by the Bulgarian Fund for Women and the European Union, The Wake Up Foundation aims to train these very people and give them the confidence to intervene and support a relative or a friends. Believing that family and friends are vital allies in a survivor's journey to freedom and that their support can be transformative, the campaign, offers resources on how to support someone affected by domestic violence.
The campaign highlight the following ways to help loved ones intervene promptly and effectively
Active listening: people affected by domestic abuse often turn to their loved ones for validation and to share their experiences without fear of judgment.
Empathy: providing emotional support can enable someone to take steps to leave an abusive relationship
Empowerment - supporting them in taking back control, creating a sense of personal boundaries, the right to control their own destiny.
The role of family and friends goes beyond immediate crisis intervention. They play a huge part in the process of:
- Helping survivors rebuild their social ties and sense of normalcy.
- Supporting them in finding work, childcare or other long-term needs.
Survivors with strong social networks are significantly less likely to be re-victimised.